{"id":32750,"date":"2026-05-20T19:11:36","date_gmt":"2026-05-20T16:11:36","guid":{"rendered":"https:\/\/www.saranghanguk.ro\/?p=32750"},"modified":"2026-05-20T19:16:16","modified_gmt":"2026-05-20T16:16:16","slug":"starbucks-korea-in-centrul-unui-scandal-ceo-ul-a-fost-concediat-dupa-o-reclama-controversata","status":"publish","type":"post","link":"https:\/\/www.saranghanguk.ro\/index.php\/2026\/05\/20\/starbucks-korea-in-centrul-unui-scandal-ceo-ul-a-fost-concediat-dupa-o-reclama-controversata\/","title":{"rendered":"Starbucks Korea, \u00een centrul unui scandal uria\u0219: CEO-ul a fost concediat dup\u0103 o reclam\u0103 controversat\u0103"},"content":{"rendered":"<p>Directorul Starbucks Korea a fost concediat dup\u0103 lansarea unei campanii de marketing care a provocat indignare public\u0103, fiind asociat\u0103 cu reprimarea violent\u0103 a protestelor pro-democra\u021bie din Coreea de Sud din 1980., relateaz\u0103 <a href=\"https:\/\/www.reuters.com\/world\/asia-pacific\/starbucks-korea-head-fired-after-promotion-sparks-public-uproar-2026-05-19\/\">Reuters<\/a>.<\/p>\n<p>Shinsegae Group, conglomeratul de retail care de\u021bine licen\u021ba \u0219i administreaz\u0103 lan\u021bul american de cafenele Starbucks \u00een Coreea de Sud, a anun\u021bat c\u0103 l-a concediat pe Sohn Jeong-hyun, directorul Starbucks Corea, pentru desf\u0103\u0219urarea unei \u201ecampanii de marketing nepotrivite\u201d.<\/p>\n<p>Concedierea lui Sohn a venit la c\u00e2teva ore dup\u0103 ce Starbucks a lansat luni campania \u201eTank Day\u201d, prin care promova ceea ce compania numea gama sa de pahare termoizolante \u201eTank\u201d, pentru a ilustra c\u00e2t sunt de solide. Campania a folosit de asemenea sloganul \u201epune-l pe mas\u0103 cu un sunet de \u00abTak!\u00bb\u201d.<\/p>\n<a href=\"\" title=\"Starbucks Korea\" target=\"_self\" rel=\"\" class=\"\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Starbucks Korea has apologised and cancelled a promotional event after launching &#8220;Tank Day&#8221; tumbler sales on 18 May, literally the day of the 46th anniversary of the Gwangju Democratisation Movement &#8212; and massacre &#8212; with slogans evoking the 1980 bloody military crackdown. <a href=\"https:\/\/t.co\/X8whpJTvcO\">pic.twitter.com\/X8whpJTvcO<\/a><\/p>\n<p>\u2014 Raphael Rashid (@koryodynasty) <a href=\"https:\/\/twitter.com\/koryodynasty\/status\/2056278729891152003?ref_src=twsrc%5Etfw\">May 18, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/a>\n<p>Luni a fost \u0219i Ziua Mi\u0219c\u0103rii pentru Democratizare, care comemoreaz\u0103 Revolta de la Gwangju din mai 1980, condus\u0103 de studen\u021bi, iar campania Starbucks a atras critici puternice \u00een Coreea de Sud. Mul\u021bi au considerat c\u0103 motivul \u201etancului\u201d f\u0103cea trimitere la vehiculele desf\u0103\u0219urate de guvernul militar \u00een mai 1980 pentru a \u00een\u0103bu\u0219i protestele pro-democra\u021bie.<\/p>\n<h2>Campania Starbucks a readus \u00een aten\u021bie traumele democratiz\u0103rii Coreei de Sud<\/h2>\n<p>Se estimeaz\u0103 c\u0103 sute de oameni au murit sau au disp\u0103rut dup\u0103 ce regimul militar al lui Chun Doo-hwan a desf\u0103\u0219urat trupe \u0219i tancuri pentru a reprima protestele. Multe detalii r\u0103m\u00e2n neconfirmate p\u00e2n\u0103 \u00een ziua de azi, inclusiv cine a dat ordinul de a se deschide focul asupra protestatarilor. Chun s-a retras \u00een cele din urm\u0103 \u00een 1988, pe fondul apelurilor tot mai puternice pentru democratizare.<\/p>\n<p>Criticii au pus sub semnul \u00eentreb\u0103rii \u0219i folosirea expresiei \u201etak\u201d, consider\u00e2nd c\u0103 aceasta aminte\u0219te de explica\u021biile oferite de poli\u021bia sud-coreean\u0103 \u00een 1987 privind moartea unui student protestatar despre care s-a descoperit ulterior c\u0103 fusese torturat.<\/p>\n<p>La acel moment, poli\u021bia a afirmat c\u0103 studentul a murit dup\u0103 ce anchetatorii au lovit un birou, produc\u00e2nd un sunet \u201etak\u201d, potrivit relat\u0103rilor din presa local\u0103.<\/p>\n<p>Reuters nu a reu\u0219it s\u0103 ia leg\u0103tura cu Sohn pentru o reac\u021bie pe marginea acestui subiect, iar Starbucks Korea a refuzat s\u0103 \u00eel pun\u0103 la dispozi\u021bie pentru declara\u021bii, preciz\u00e2nd c\u0103 acesta p\u0103r\u0103sise deja compania. \u00centre timp, compania a retras campania de pe pia\u021b\u0103.<\/p>\n<h2>\u201eA p\u0103tat imaginea protestelor din Gwangju\u201d, spune pre\u0219edintele sud-coreean<\/h2>\n<p>Pre\u0219edintele sud-coreean Lee Jae Myung a declarat \u00eentr-un mesaj pe care l-a publicat luni pe re\u021beaua \u201eX\u201d c\u0103 este \u201efurios\u201d din cauza campaniei Starbucks \u0219i a cerut companiei s\u0103 \u00ee\u0219i cear\u0103 scuze familiilor persoanelor ucise \u00een timpul revoltei.<\/p>\n<p>Campania \u201ea p\u0103tat imaginea protestelor \u00eens\u00e2ngerate ale cet\u0103\u021benilor din Gwangju \u0219i a victimelor protestelor\u201d, a spus Lee, calific\u00e2nd ini\u021biativa Starbucks drept ac\u021biunea unui \u201enegustor degenerat\u201d.<\/p>\n<p>Starbucks Korea a publicat pe site-ul s\u0103u un comunicat prin care \u00ee\u0219i cere scuze pentru promovare, iar Chung Yong-jin, pre\u0219edintele Shinsegae Group, a transmis la r\u00e2ndul s\u0103u scuze publice.<\/p>\n<p>\u201e\u00cemi plec capul profund \u00een semn de scuze \u00een calitate de reprezentant al grupului\u201d, a spus Chung. Campania de marketing \u201ea r\u0103nit profund publicul, familiile \u00eendoliate \u0219i victimele demonstra\u021biei din 18 mai\u201d, a ad\u0103ugat el.<\/p>\n<h2>Starbucks Global promite c\u0103 situa\u021bia \u201enu se va mai repeta\u201d<\/h2>\n<p>Starbucks Global a emis, la r\u00e2ndul s\u0103u, un comunicat mar\u021bi, afirm\u00e2nd c\u0103 regret\u0103 cele \u00eent\u00e2mplate \u0219i c\u0103 a fost deschis\u0103 o anchet\u0103.<\/p>\n<p>\u201eNe cerem sincer scuze oamenilor din Gwangju, celor afecta\u021bi de aceast\u0103 tragedie, precum \u0219i clien\u021bilor \u0219i comunit\u0103\u021bilor noastre\u201d, a declarat prin email pentru Reuters un purt\u0103tor de cuv\u00e2nt al Starbucks Global.<\/p>\n<p>\u201eAu fost luate m\u0103suri pentru asumarea responsabilit\u0103\u021bii la nivel de conducere \u0219i este \u00een desf\u0103\u0219urare o investiga\u021bie am\u0103nun\u021bit\u0103\u201d, a spus purt\u0103torul de cuv\u00e2nt.<\/p>\n<p>\u201eImplement\u0103m controale interne mai stricte, standarde de verificare \u0219i programe de instruire la nivelul \u00eentregii companii pentru a ne asigura c\u0103 acest lucru nu se va mai repeta\u201d, a ad\u0103ugat acesta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Directorul Starbucks Korea a fost concediat dup\u0103 lansarea unei campanii de marketing care a provocat indignare public\u0103, fiind asociat\u0103 cu..<\/p>\n","protected":false},"author":2,"featured_media":32751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[6850,6848,6852,6851,5613,6849],"_links":{"self":[{"href":"https:\/\/www.saranghanguk.ro\/index.php\/wp-json\/wp\/v2\/posts\/32750"}],"collection":[{"href":"https:\/\/www.saranghanguk.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saranghanguk.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saranghanguk.ro\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saranghanguk.ro\/index.php\/wp-json\/wp\/v2\/comments?post=32750"}],"version-history":[{"count":4,"href":"https:\/\/www.saranghanguk.ro\/index.php\/wp-json\/wp\/v2\/posts\/32750\/revisions"}],"predecessor-version":[{"id":32755,"href":"https:\/\/www.saranghanguk.ro\/index.php\/wp-json\/wp\/v2\/posts\/32750\/revisions\/32755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saranghanguk.ro\/index.php\/wp-json\/wp\/v2\/media\/32751"}],"wp:attachment":[{"href":"https:\/\/www.saranghanguk.ro\/index.php\/wp-json\/wp\/v2\/media?parent=32750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saranghanguk.ro\/index.php\/wp-json\/wp\/v2\/categories?post=32750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saranghanguk.ro\/index.php\/wp-json\/wp\/v2\/tags?post=32750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}